KRAFTON Introduces CPC Technology at CES 2025

LAS VEGAS — KRAFTON, led by CEO Changhan ‘CH’ Kim, has made waves in the global gaming sector with its latest innovation, the ‘CPC’ (Co-Playable Character). This unique AI-driven NPC (Non-Player Character) was showcased in partnership with NVIDIA at the CES 2025, the largest technology show in the world.

KRAFTON aims to reshape the gaming experience with this advanced AI technology. The CPC utilizes generative AI abilities, enabling dynamic interactions and personalized gameplay. Unlike traditional NPCs, the CPC can engage in real-time conversations, collaborate with players strategically, and respond flexibly to various in-game situations.

Innovative AI Technology

Kangwook Lee, Head of the Deep Learning Division at KRAFTON, described the CPC as a revolutionary character model powered by NVIDIA's ACE (Accelerated Computing Engine). He emphasized that the CPC represents a significant step forward, allowing players to have richer interactions with the game environment.

Lee expressed KRAFTON's ambition to incorporate CPC technology across their gaming portfolio, particularly within the popular PUBG IP franchise and the immersive game inZOI. The company is determined to enhance the user experience and establish CPC as a standard in the gaming industry.

Demonstrations at CES 2025

At CES 2025, KRAFTON presented live demonstrations of the CPC technology integrated into its games. One notable showcase included 'PUBG Ally,' a character capable of having friendly conversations, adjusting strategies, and refining gameplay based on player dynamics. This demonstrates KRAFTON's commitment to a more engaging gaming experience.

In another exciting demonstration for inZOI, KRAFTON introduced 'Smart Zoi,' a CPC that showcases unique personality traits and emotional depth. This character’s lifelike interactions aim to create a deeply immersive simulation experience for players.

Attendees at CES 2025 had the opportunity to experience CPC within gameplay sessions, witnessing firsthand how this innovative technology is changing the landscape of gaming.

Overall, KRAFTON’s introduction of CPC at CES 2025 marks a pivotal moment in the evolution of gaming, showcasing the possibilities of AI in cultivating richer and more interactive player experiences.

gaming, technology, AI, innovation, CES