EngageLab Enhances Marketing Automation with AI Features

SINGAPORE, March 25, 2025 (GLOBE NEWSWIRE) -- EngageLab, recognized as a frontrunner in customer engagement, has announced significant upgrades to its Marketing Automation (MA) capabilities by integrating advanced AI-powered features. This enhancement aims to empower businesses in achieving outstanding marketing outcomes.

Transforming Marketing with Innovative Features

• Omnichannel Marketing Automation: EngageLab's platform facilitates seamless connections with customers through various channels including AppPush, WebPush, Email, SMS, and WhatsApp. This approach is designed to enhance customer engagement and drive conversions.
• Visual Journey Orchestration: Featuring a user-friendly drag-and-drop builder, marketers can craft personalized user journeys using pre-designed templates. This functionality eliminates the need for coding, thereby streamlining operations and reducing costs.
• AI-Driven Insights & Optimization: The platform offers real-time analytics that track user behavior, participation rates, and revenue conversions. This empowers businesses to refine their strategies for optimal return on investment (ROI).

Customized Journey Orchestration for Various Use Cases

EngageLab’s newly upgraded functions cater to multiple industries and scenarios, including:

• New User Onboarding: Assisting users in navigating core features for swift adoption.
• Trial & Upgrade Promotions: Sending reminders or special offers to incentivize users for payment.
• User Re-engagement: Encouraging inactive users to return through personalized promotions.
• Targeted Campaigns: Utilizing interaction data to present customers with specific holiday discounts or event information.

Success Stories from Diverse Sectors

Several businesses have successfully leveraged EngageLab’s capabilities:

E-commerce: A B2C platform experienced a 30% increase in conversions along with a notable rise in repurchase rates through tailored campaigns.

Gaming: A mobile game developer reported a 45% boost in click-through rates and successfully recovered 20% of churned players thanks to behavior-triggered notifications.

Education: An online course creator observed a 40% enhancement in course completion rates by using personalized reminders via Push notifications and SMS.

Why Choose EngageLab?

• Reliable Messaging Channels: EngageLab boasts five self-developed messaging channels, ensuring high delivery rates and dependable service.
• AI-Powered Personalization: The implementation of GPTBots.ai facilitates around-the-clock personalized content creation and strategy refinement.
• Global Support Services: EngageLab's dedicated technical team offers individual support and tailored solutions to enterprises worldwide.

Are you ready to elevate your marketing strategy? Discover the potential of EngageLab's AI-enhanced Marketing Automation features today!

About EngageLab

EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), stands as a leading provider of multi-channel engagement solutions. EngageLab combines technology with flexibility to deliver seamless customer interactions and marketing automation across various platforms, including Email, AppPush, WebPush, OTP, SMS, and WhatsApp. Its mission is to empower businesses to cultivate enduring relationships while enhancing conversion and retention rates. With a commitment to innovation and top-notch performance, EngageLab operates through multiple global nodes, successfully dispatching over 1 million messages every second.

For further insights into EngageLab and its offerings, please visit www.engagelab.com.

EngageLab, Marketing, AI