Tealium Recognized in Snowflake's 2025 Modern Marketing Data Stack Report

Tealium, a leading customer data platform (CDP), has announced that it has been acknowledged in Snowflake's Modern Marketing Data Stack 2025 report. This report highlights how leading marketers are adapting to changes brought about by AI, privacy concerns, and the increasing importance of data management.

Integration Benefits

Tealium's integration with Snowflake allows its clients to utilize real-time data effectively, enhancing the overall customer experience. With this integration, businesses can access and combine both historical and real-time data, which helps craft more personalized marketing strategies.

Denise Persson, Chief Marketing Officer at Snowflake, commented, "Our partnership with Tealium provides marketers with the necessary tools to leverage their Customer Data Platform, facilitating deeper insights through the Snowflake AI Data Cloud." This collaboration emphasizes the importance of combining various data types to make informed decisions.

Recognition for Innovation

Tealium was labeled a "One to Watch" in the CDP category of Snowflake's report. As pioneers in the field, Tealium was among the first to offer integration through Snowflake's Snowpipe Streaming API, allowing for seamless data flow. This capability enables businesses to utilize real-time customer insights for better engagement, ensuring that marketing strategies stay relevant and effective.

Matt Gray, Global VP of Partnerships at Tealium, expressed excitement over the recognition, stating, "Being included in Snowflake’s report underscores the value of integrating a CDP with the AI Data Cloud for achieving effective real-time data strategies." He highlighted that their integration promotes efficiency and cost savings for shared clients.

Future of Marketing Technology

The Modern Marketing Data Stack 2025 report serves as a guide for marketers and advertisers, showcasing the technologies and tools that can be utilized alongside the Snowflake AI Data Cloud. The report also identifies how businesses can better engage existing customers while also attracting new prospects through well-coordinated marketing efforts.

In summary, the collaboration between Tealium and Snowflake demonstrates the importance of utilizing advanced data management and analytics tools. Together, they create a powerful system that enables businesses to craft a comprehensive view of their customers, contributing to more tailored marketing approaches.

Learn more about how Tealium and Snowflake together enhance marketing strategies.

For further insights, read the full report on the Modern Marketing Data Stack 2025 available on the Snowflake website.

Tealium, Snowflake, Marketing