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Tesla and Elon Musk Face Lawsuit for Alleged Copyright Infringement

Published October 22, 2024

Tesla's recent event, themed "We, Robot," has encountered legal issues. The film company connected to the movie Blade Runner 2049 is suing Tesla and its CEO, Elon Musk, claiming copyright infringement.

During the flashy event on October 10, Tesla introduced its latest innovations, including the Cybercab, Robovan, and an updated version of the Optimus humanoid robot. The presentation was held at Warner Bros. Discovery Studios in Hollywood, where Musk was the main host.

According to the lawsuit by Alcon Entertainment, the production company behind Blade Runner 2049, Tesla utilized AI-generated images that are linked to the iconic sci-fi film. The company states that just hours before the event began, Tesla and Warner Bros. sought permission to use a well-known still from the movie, but Alcon denied the request.

In its lawsuit, Alcon elaborated on the reasoning behind their refusal. They mentioned that any brand considering a partnership with Tesla must consider Musk's unpredictable and often controversial behavior, which sometimes crosses into hate speech. Due to these concerns, Alcon decided against any association with either Musk or Tesla.

Alcon alleges that despite this rejection, Tesla proceeded to use images from Blade Runner 2049 in an AI image generator, creating a still that was shown during the live stream of the "We, Robot" event for approximately ten seconds. Musk referred to the film while the image was displayed, expressing hopes for a "fun, exciting" future, rather than the grim realities often seen in similar sci-fi narratives.

The lawsuit also highlights that Musk's reference to Blade Runner 2049 was expected, as the film features a highly designed, autonomous vehicle that parallels Tesla's vision.

As of now, Musk and Tesla have not publicly commented on the lawsuit, and it is unclear what damages Alcon is pursuing.

Tesla, Lawsuit, Copyright