Technology

Ross Gerber Predicts New Apple Upgrade Wave with Forthcoming iPhone AI Features

Published May 4, 2024

Tesla Inc. investor Ross Gerber foresees a significant boost in consumer upgrades for Apple Inc. (AAPL) devices. This prediction links to Apple's forthcoming launch of advanced AI capabilities for iPhone, speculated to instigate a robust upgrade cycle. The tech giant is expected to unveil further details at the upcoming Worldwide Developers Conference (WWDC) this June.

Apple's Earnings Call Teases AI Advances

In a recent earnings call, Tim Cook, CEO of Apple, offered only a glimpse into the company's AI advancements, opting not to disclose extensive details. Despite the lack of specificity, there is a strong belief among investors like Gerber that the introduction of AI will breathe new life into iPhone sales.

Last Thursday, Gerber vocalized his conviction on social media that the impending AI features would catalyze an upgrade frenzy among iPhone users.

See Also: Apple CEO Tim Cook Sees Great Competitive Edge in China Despite iPhone Sales Decline

Tim Cook subtly hinted at noteworthy AI progress within the recent Q2 2024 earnings conference. However, specific innovations remain under wraps.

It's known that Apple has been investing heavily in AI, gearing new models of iPhones and laptops with optimized AI capabilities. With competitive tech giants like Google and Microsoft-sponsored OpenAI in view, Apple is considering licensing agreements for either Gemini or GPT technologies for use in iPhones.

iPhone Sales and Market Strategies

Apple has recently faced challenges with iPhone sales, noting a 16% decline in the first fiscal quarter of 2024. However, efforts to bolster its AI offerings, which include the acquisition of Canadian AI firm DarwinAI and the development of 'Project Graymatter', signify a pivot that could reverse this trend. 'Project Graymatter' encompasses a range of generative AI features anticipated to be included within iOS 18 this fall.

Furthermore, Apple’s ongoing commitment to international markets, notably China, was highlighted by Tim Cook's visit to the country. Analysts interpret this as a strategic move to reinforce Apple’s dedication to China's market.

Price Action: Following the earnings call, Apple saw a promising uptick in its stock price, surging 6.06% in premarket trading after a previous close at $173.03.

Apple enthusiasts and investors are keeping a keen eye on the company's advances in AI, eagerly awaiting the enhancements slated for unveiling at WWDC and subsequent market reactions.

Apple, iPhone, AI