Dynamic Matching: Fiverr's Innovative Blend of AI and Human Expertise in Freelancer Recruitment
A new approach enhances the freelancer hiring process using AI and human insight.
NEW YORK, Dec. 12, 2024 – Fiverr International Ltd. has introduced a revolutionary tool named Dynamic Matching. This innovative AI-driven service significantly simplifies and accelerates the way businesses connect with freelancers. The essence of Dynamic Matching lies in its ability to assist clients in crafting and fine-tuning their project descriptions, subsequently inviting the most suitably matched freelancers to bid on their projects. Additionally, a dedicated team of human experts plays a vital role in reviewing these matches to guarantee quality and accuracy.
According to Adi Margolis, Vice President of Product at Fiverr, search and match functionality is fundamental to the Fiverr platform. He highlighted that as they leverage internal data along with customer feedback to enhance the search experience, the integration of AI is key. This marks the first time that AI and human teams are collaborating to deliver a more streamlined and precise match for users.
How Dynamic Matching Works
- Project Description: Users can either submit a detailed project brief or simply provide a brief overview of their needs. Fiverr's AI tool then helps refine and polish the project description.
- Finding Freelancers: The Dynamic Matching system identifies freelancers whose skills are aligned with the project requirements. PRO users will receive additional assistance from the expert team in curating optimal matches.
- Receiving Offers: Within approximately one hour, matched freelancers will send personalized proposals. Users can also invite other freelancers to provide offers.
- Selecting a Freelancer: Customers review the received offers and choose the freelancer that best fits their project needs.
Both businesses and freelancers can choose to use Dynamic Matching. Freelancers can accept or decline invitations for project briefs, while businesses can decide how much detail to include in their project descriptions. They can also reach out to freelancers beyond those that are recommended.
The demand for freelance talent has never been higher. A survey by Fiverr reveals that over 57% of executives from various sectors such as marketing, finance, and technology intend to increase their freelancer hiring in the coming year. Building on features introduced during Fiverr's Summer Product Launch, Dynamic Matching is currently in beta for PRO users and is set for a full rollout in early 2025.
About Fiverr
Fiverr aims to transform the way the world collaborates. Its mission is to democratize access to talent and provide opportunities to help individuals and businesses succeed. From small startups to Fortune 500 companies, approximately 4 million customers globally utilized Fiverr's freelance services last year, ensuring their operational flexibility. Fiverr Business Solutions assists larger enterprises in finding tailored talent and toolsets that will drive growth and success. Users can explore over 700 different skills on the platform, including AI, programming, 3D design, digital marketing, content creation, and more.
Fiverr's portfolio includes brands like ClearVoice, CreativeLive, and Working Not Working. To learn more about this innovative platform, users are encouraged to visit Fiverr's website, follow their updates on social media, and engage with their community.
Media Contacts:
Jenny Chang
Tommy Lee
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