Technology

AI Marilyn Monroe: An Ethical Conundrum in Digital Resurrection

Published March 8, 2024

A new development in artificial intelligence presents a unique form of interaction with one of Hollywood's most eternally iconic figures, Marilyn Monroe. The project aims to bring back the star through AI, offering users the chance to engage in conversation with a digital likeness that emulates her personality and emotional intelligence. This initiative by Soul Machine raises both curiosity and ethical questions about the revival of celebrities who can no longer consent to such use of their image.

The Digital Resurrection of Marilyn Monroe

Presented by Soul Machine, the 'Digital Marilyn' project features a virtual representation of the celebrity, built with their proprietary AI technology. They claim this digital entity can conduct emotionally intelligent dialogues, powered by their 'Digital Brain™' which is an elaborate AI modeled after human sensory and motor systems. The AI Marilyn is touted not just as a nostalgic figure, but a step towards future immersive interactions.

Controversies and Challenges

However, this innovation is not without controversy. The decision to create a digital version of Marilyn Monroe, who hasn't given consent and does not benefit from her likeness's use, poses significant ethical dilemmas. Moreover, despite the potential for some fans to feel a deeper connection with the digital creation, it is a far cry from the real Marilyn's intelligence or soul. Such digital recreations can only echo the outward characteristics of their prototypes, leading to concerns about the quality and substance of these AI-powered engagements.

Intended Use and Broad Implications

Soul Machine envisions various applications for their technology, including serving as website assistants, brand ambassadors, or even influencers. However, the company also clearly states in their disclaimer that the digital people generated by the AI, such as Digital Marilyn, should not be viewed as providing real advice or guidance.

Concluding Thoughts

While 'Digital Marilyn' might provide a fascinating experience, it is essential to consider the broader implications of using AI to replicate those who are no longer alive. The technology may pave the way for meaningful digital connections, but it also prompts reflection on the very nature of our interactions with the posthumous digital personas of beloved celebrities.

AI, ethics, technology