Microsoft Introduces AI-Powered Bing Deep Search for Enhanced Query Understanding

Microsoft is pioneering a breakthrough in search technology with Bing's latest experimental feature. Significantly enhancing the search experience, the new GPT-4-powered feature, known as Deep Search, promises to transform the way users interact with search engines by advancing the simple queries they input into meticulously crafted prompts designed to yield comprehensive results.

Transforming Vague Questions into Detailed Inquiries

Imagine typing a broad, unclear question like "how do points systems work in Japan" into Bing. Instead of providing fragmented results, the Deep Search functionality will convert this into a full-fledged prompt, covering all conceivable aspects related to loyalty programs. It prompts Bing to explore a range of responses from explaining loyalty cards to comparing payment methods, thereby covering extensive ground.

Delving into Multiple Aspects with One Query

Beyond the initial question scope, Bing's Deep Search is designed to anticipate related subjects that users might be interested in. For instance, it could additionally provide insights into immigration policies or transportation fares, digging deep to satisfy potential underlying queries. Once the complex prompts are generated, users can select the specific topics they are keen on, and Deep Search will accordingly order the search results to match the detailed query description.

A Wait for In-Depth Results

The sophisticated process of Deep Search could take a considerable 30 seconds to return results, which is longer than the average search, but it is meant to deliver highly relevant and detailed information. Users pressed for time can still opt for the standard Bing search for quicker results. While in its experimental phase and available to just a select group, this feature highlights Microsoft's commitment to using AI to increase productivity and ease in obtaining information online.

Microsoft, Bing, AI