Business

Airbnb Steps into AI with Acquisition of GamePlanner.AI

Published November 25, 2023

Airbnb has recently taken a bold step into the realm of artificial intelligence by purchasing GamePlanner.AI, a company specializing in AI that maintains a low profile under the guidance of Adam Cheyer, co-founder of Siri. The acquisition, costing just shy of $200 million as reported by CNBC, denotes Airbnb's initial foray into acquisitions post their IPO.

The integration of AI aligns with CEO Brian Chesky's larger scheme to evolve Airbnb into a 'travel concierge,' providing tailored advice and services to travelers beyond mere accommodation bookings. Chesky envisions the future concierge as an AI that knows a traveler's preferences intimately to offer a customized service experience.

Chesky has emphasized the potential of AI to revolutionize our lives and insists that its integration should enhance human interactions positively. With the acquisition of GamePlanner.AI, he foresees the opportunity to create exceptional AI interfaces and applications that reflect Airbnb's human-centric tech approach.

Will GamePlanner.AI be a game-changer?

Since becoming publicly traded, Airbnb has both thrived and faced adversity. Despite solid performance through the pandemic and beyond, the company has faced critique on social platforms over issues such as cleaning fees and regulations, for instance, New York's clamp down on short-term rentals. These stumbling blocks call for observation, yet the recent acquisition underscores the unique edge Airbnb holds over competitors like Booking Holdings and Expedia due to its personalized listings.

The inclusion of an advanced AI could enhance Airbnb's platform, providing a communicative search tool akin to ChatGPT that can refine selections based on multiple user preferences. The AI travel concierge could not only streamline searches but also suggest subsequent trip ideas reflecting guests' past experiences.

What's next for Airbnb

The timeline for deploying the newly-acquired AI technology is not concrete, but updates could emerge swiftly considering Airbnb's history of biannual innovation pushes to refine user experience. Recent improvements include upfront total price displays and an AI-driven photo feature that clarifies property layouts.

Airbnb's fiscal health appears robust, with revenue up by 18% to $3.4 billion and a 26% increase in EBITDA to $1.8 billion reported in the third quarter. The company isn't just improving financially; it is also broadening its listings, setting the stage for ongoing expansion.

With the AI concierge, Airbnb may catalyze further growth by promoting longer stays and increased usage, diversifying its market, and capturing a greater share in the competitive travel sector.

Airbnb, acquisition, AI