2023 in Review: Buzzwords That Captivated the World Beyond AI

As the curtains close on 2023, a slew of unique expressions from around the globe have transcended linguistic borders, each capturing the essence of the year's societal mood in its own way. While artificial intelligence (AI) may have dominated conversations worldwide, with its ascent as a potential 'term of the year,' The Associated Press sought to uncover other impactful words that resonate with the diverse experiences people have lived through. These are not just any words; they are what German speakers describe as gefluegeltes Wort, a 'word with wings'—phrases that take flight in the public consciousness.

Global Lexicon of 2023

In Australia, 'password child' humorously signifies a supposedly preferred offspring whose name is a staple in parents' passwords. Meanwhile, Kenya contributed 'kitawaramba', a cautionary term from a tragic incident, which evolved into a warning about the consequences of one's actions.

Haiti offered 'bwa kale', a powerful expression of resistance against gang violence. In the United States, the 'spy balloon' saga exemplified growing tensions with China, as citizens witnessed what seemed like a scene from a thriller unravel above them. South Africa introduced 'kuningi', encapsulating the overwhelming sense of frustration with concurrent national crises.

France saw the appropriation of Arabic in the youth vernacular with 'C’est la hess' reflecting both the country's multiculturalism and its socio-political tensions. Japan's kanji character '税 (zei)' for 'tax' gained significance in light of the country's defense spending debates. The term 'the nones' gained prominence, representing the growing demographic of nonbelievers or secular individuals globally.

Taiwan echoed its economic struggles with '山道猴子 (shan dao hou zi)', translated as 'mountain road monkey,' highlighting the financial and social pressures on the youth. In India, the term 'Bharat' became a symbol of national identity and political discourse. Lastly, France contributed another youthful phrase, 'Quoicoubeh!' representing the playful, cryptic communication among teens.

Each of these words, whether birthed from cultural events, economic pressures, or social movements, narrates a unique facet of 2023. Despite the difference in language, the emotions and experiences they encapsulate are universal.

culture, language, expression