Instacart's Use of AI for Food Imagery Raises Eyebrows

Instacart, a grocery delivery service, has introduced AI-generated food photos alongside the AI-generated recipes on its app. These images, first identified on the Instacart subreddit, are distinctly recognizable as products of generative AI, exhibiting surreal compositions and impossible blends of food items that have consumers doing double-takes.

The incorporation of artificial intelligence into the app doesn't stop at imagery; Instacart also uses AI to generate recipes, noting in a disclaimer that they may not be perfect and users should apply their culinary judgment. This move strives for improving user experience, but some examples have shown images with bizarre combinations, such as a hot dog with a tomato-like interior, or a salmon salad featuring an impossible lemon-lettuce hybrid.

Concerns over AI-generated content extend beyond unappetizing images; the legality of such content is often uncertain due to training on unlicensed imagery. Companies like Getty have initiated legal action against AI entities for unauthorized use of images. Nonetheless, Instacart remains committed to enhancing its AI capabilities and aligning the app with consumer expectations and technological advancements.

Despite Instacart's innovations, including a partnership with OpenAI, their public market journey has faced challenges, with their share price falling below the initial public offering value. The spotlight on AI in Instacart's operations adds to the broader discourse on AI's role in industries and its impact on creative professions and copyright issues.

Instacart, AI, Imagery