Apple Acquires AI Firm DarwinAI to Boost On-Device AI Capabilities

Published March 15, 2024

Apple has confirmed the acquisition of DarwinAI, a Canadian artificial intelligence start-up, as part of its strategic move to strengthen its position in the AI space. This strategic acquisition was completed earlier in the year, with the aim of enhancing Apple's AI capabilities, especially in the area of generative AI.

Technological Enhancement Through Acquisition

Several employees from DarwinAI have now transitioned to join Apple's AI division, bringing with them expertise in AI optimization. DarwinAI's standout technology focuses on streamlining AI systems to enable them to operate more efficiently and rapidly. Such advancements are particularly valuable for a company like Apple, which prefers to process AI on devices rather than relying on cloud-based systems.

Expertise Joins Apple's Ranks

A noteworthy inclusion to the Apple team is Alexander Wong, a researcher from the University of Waterloo, who co-founded DarwinAI. He has joined Apple as a director within their AI group.

Preparing for AI-Powered Advancements

Apple is poised to introduce generative AI features within its upcoming iOS 18 software, indicating a significant step into the generative AI scene. The company aims to unveil these new capabilities at the worldwide developers conference scheduled for June. Apple's CEO, Tim Cook, has hinted at pioneering AI initiatives planned for this year, despite the company having slightly lagged behind competitors such as Microsoft and Google in the generative AI market recently.

Enhanced AI Functionalities on The Horizon

Inside Apple, there's been an active effort to incorporate generative AI into various operational aspects, such as improving customer service efficiency. Looking forward, the tech giant plans to enrich its software with auto-generation features for presentations and text completions, along with an upgraded AI-assisted version of its Xcode programming software to aid developers.

Apple, AI, DarwinAI