TVs Get Smarter as Makers Cater to AI Lifestyles

Dazzling televisions showcased at the Consumer Electronics Show are becoming increasingly intelligent, focusing on their role in AI-driven lifestyles.

Major television manufacturers like LG, Samsung, and TCL are integrating advanced AI features into their large screens. These innovations aim to transform televisions into digital assistants, capable of interacting with users and other smart devices in the home.

South Korean company LG introduced the concept of "Affectionate Intelligence," where home appliances monitor users' habits, including sleep quality and reminders for rainy days. CEO William Cho stated, "At LG, we're seamlessly integrating AI into the physical spaces around us, creating environments where holistic experiences come to life across various domains such as Home, Mobility, and Commercial spaces."

LG's advancements are centered on a digital assistant that combines generative AI with sensors, allowing devices to understand and respond to users' needs based on context. They also announced a partnership with Microsoft to incorporate Copilot AI into their devices.

Cho emphasized that LG's vision for connected homes powered by AI would embrace an open model, enabling devices from other manufacturers to connect to their network.

TCL, a Chinese TV giant, launched its new QM6K premium TV line, priced from $800, and partnered with Google to integrate the company's Gemini AI into select models. Shalini Govil-Pai, Google’s vice president of TV platforms, remarked during a TCL media event that televisions have a strong position as hubs for entertainment and information. She noted that with Gemini's capabilities, users will have innovative ways to interact with their TVs.

Gemini-enhanced TVs are designed to serve as information hubs, capable of managing connected devices within homes, providing assistance at any time. Gemini features will begin rolling out to Google TV devices and select TCL models later this year.

Hisense, another consumer electronics brand based in China, also announced plans to integrate Google "Home" software into its products, aiming for true home automation.

Meanwhile, Samsung is presenting its "AI for All" vision at CES, focusing on making AI an everyday experience. Samsung executives explained that their range of devices, from wearables to televisions, is becoming increasingly intuitive, allowing for collaborative interactions powered by AI. Jonathan Gabrio, head of the Connected Experience Center at Samsung Electronics America, declared, "It's the age of Home AI," highlighting their commitment to creating powerful, personalized experiences using the latest advancements in AI technology.

TVs, AI, Technology