SoftServe Unveils New Gen AI Retail Shopping Assistant to Transform Retail Experiences

AUSTIN, Texas, Jan. 10, 2025 – Today in Austin, SoftServe, a leading IT consulting and digital services provider, has launched the SoftServe Gen AI Retail Shopping Assistant. This innovative solution, introduced at the NRF 2025 conference, aims to enhance retail experiences through cutting-edge Generative AI (Gen AI) technology.

The SoftServe Gen AI Retail Shopping Assistant is built using the latest NVIDIA AI Blueprint for retail shopping assistants. This includes advanced tools like NVIDIA AI Enterprise software and multimodal retrieval-augmented generation (RAG). With functionalities such as visual search, virtual try-on, tailored recommendations, and smooth omnichannel shopping options, this assistant helps reduce costly returns, improves product discovery, and boosts operational efficiency, ultimately creating a more satisfying shopping experience.

Retailers today face challenges in directing customers to the right products amidst overwhelming selections of clothing and items. The need for better solutions has grown, focusing on streamlining product discovery, personalizing recommendations, and simplifying shopping choices to ease the shopping journey and avoid decision fatigue. The SoftServe Gen AI Retail Shopping Assistant addresses these issues by utilizing its extensive knowledge base combined with user queries and preferences to provide customized product suggestions that suit individual shoppers.

This AI-enhanced assistant not only allows customers to browse through product catalogs effortlessly but also speeds up the search for specific items and offers relevant product information quickly. Its interactive virtual try-on feature enables customers to visualize products on themselves in real-time, helping them evaluate the quality and appeal of items beforehand, which leads to more confident purchase decisions and fewer regretful returns.

"The retail environment today requires smarter solutions for both consumers and retailers," stated Ivan Leshko, EVP North America at SoftServe. He emphasized that combining Gen AI with Conversational AI and virtual fitting technologies enhances shopping engagement, alleviates uncertainty during the checkout process, and rebuilds trust in retail transactions. “This approach benefits the entire industry,” he added.

Furthermore, the SoftServe Gen AI Retail Shopping Assistant aids retailers in maximizing revenue through effective cross-selling and upselling strategies. It fosters customer loyalty by offering inclusive sizing and versatile options catering to a diverse audience. Additionally, it enriches the retail journey by employing immersive shopping techniques and providing immediate feedback. By encouraging consumers to make more intentional purchases, this solution is expected to decrease shipping costs, reduce cart abandonment rates, and lower customer attrition.

"Gen AI is reshaping e-commerce and the overall shopping experience in retail," remarked Azita Martin, Vice President of AI for retail, consumer packaged goods, and quick-service restaurants at NVIDIA. "The SoftServe Gen AI Retail Shopping Assistant, developed using NVIDIA's AI Blueprint, allows retailers to create AI agents that support their human staff, delivering personalized and elevated shopping experiences around the clock."

The introduction of the SoftServe Gen AI Retail Shopping Assistant at NRF 2025 underscores SoftServe's commitment to staying attuned to the evolving landscape of retail and its future prospects. This new Gen AI solution marks the seventh addition to a series of pre-packaged offerings developed using NVIDIA Blueprints, aimed at fostering Gen AI innovation across a variety of sectors, including retail. For more information on where these solutions can be found, please visit relevant websites.

About SoftServe

SoftServe is a premier provider of IT consulting and digital services. The company focuses on leveraging new technologies to address complex business challenges and deliver meaningful outcomes for its clients. With a spirit of curiosity, SoftServe works to explore and redefine what is possible. Clients trust SoftServe to develop and implement innovative capabilities such as digital engineering, data and analytics, cloud solutions, and AI/ML technologies.

With over 30 years of expertise in delivering high-quality digital solutions quickly and efficiently, SoftServe serves a range of enterprise sectors, including high-tech, finance, healthcare, life sciences, retail, energy, and manufacturing. Visit SoftServe's official website or their social media channels for more details.

AI, retail, shopping