Adobe's AI Video Product Lags Behind OpenAI's Launch of Sora

Adobe's entry into the AI video generation market is progressing at a much slower pace than that of OpenAI, which recently released its Sora service. This has raised concerns that Adobe may be losing its competitive edge.

About two months ago, Adobe announced a new browser-based tool designed to create videos from text prompts or images using generative artificial intelligence. Despite the announcement, this product is still only in limited testing and is accessible to just a small number of creators who have established partnerships with Adobe.

In contrast, OpenAI's Sora was unveiled to the public this week, marking a significant step in the advancement of AI-generated video technology.

On its website, Adobe explains, "To best support a wide variety of use cases and to ensure model safety, we’re opening up access to the beta on a limited basis with a focus on gathering feedback." Interested users are invited to join the wait-list for the tool.

The announcement of the Adobe tool occurred during its annual user conference in October, where it was introduced as part of the Firefly family of AI features. At that time, Adobe indicated that the tool was beginning to roll out in limited public beta.

Alongside this browser-based tool, Adobe has also updated its Premiere video editing application, allowing users to extend video clips using generative AI technology.

An Adobe representative stated that the company plans to make the tool more widely available in the upcoming weeks and months. They emphasized that Adobe Firefly is currently the only commercially safe video model available, noting that they have received substantial positive feedback from customers since the limited release took place six weeks ago.

Adobe, Sora, AI