IBM Introduces AI Stories with watsonx for the 66th GRAMMY Awards Experience

IBM has introduced a new AI-powered technology called AI Stories with IBM watsonx. This innovative tool is the result of collaboration with the Recording Academy®, designed to enhance how fans interact with content related to the GRAMMY® Awards.

Enhancing Digital Fan Engagement

The solution will empower the Recording Academy's editorial team to boost their content production, focusing on the GRAMMY-nominated artists and Music's Biggest Night®. With AI Stories, the team can generate a variety of content ranging from short social media snippets to in-depth articles, all enriched with insights and details about the artists’ careers, charitable actions, and cultural impact.

Personalizing the GRAMMY Experience

Fans engaging with GRAMMY events online, such as the red carpet and the Premiere Ceremony®, will encounter interactive widgets supplying AI-generated content. This allows for a more personalized connection between music enthusiasts and their favorite artists, potentially also introducing them to new musicians.

Content Creation with AI

To produce this wide array of content, the editorial team will utilize an AI Content Builder dashboard. Hosted on the watsonx.ai studio, this dashboard harnesses the power of AI language models which are shaped by the Recording Academy’s trusted data and guidelines to maintain brand consistency.

IBM's Ongoing Partnership with the Recording Academy

IBM has played a vital role as the official Cloud and AI Partner for the Recording Academy for more than seven years, and the introduction of AI Stories with watsonx is the latest result of this enduring relationship. Moreover, IBM Consulting has been actively collaborating with both the Recording Academy and Latin Recording Academy® to enhance business operations and member experiences.

About IBM

IBM stands as a leader in the arenas of hybrid cloud and AI solutions, as well as providing consulting services. Focused on helping clients leverage data insights, IBM aids businesses in various sectors to achieve digital transformation. The company is also known for its commitment to trust, responsibility, and inclusivity in its innovations and services.

IBM, AI, GRAMMY