Getty Images Introduces Generative AI by iStock at CES to Empower Small Businesses and Creatives

At the forefront of visual innovation, Getty Images unveiled its latest service, Generative AI by iStock, at the Consumer Electronics Show (CES). This new feature, leveraging the power of NVIDIA Picasso, is designed to offer an accessible and legally secure approach for small businesses, designers, and marketers to integrate generative AI into their visual content strategies.

Accessible AI for Creative Visuals

In an era where imagery is paramount in marketing, Getty Images, known for its extensive visual content library, has now made a leap into the future of image creation. The Generative AI by iStock allows users to generate images that seamlessly align with their marketing and advertising visions, all while providing commercial safety and the reputable legal coverage that iStock is known for.

Commercially Safe AI-Generated Content

Understanding the implications of copyright law, Generative AI by iStock has been diligently crafted to prevent the accidental generation of copyrighted elements. This means that not only can small businesses create with confidence, but they also benefit from iStock's standard legal protection, up to $10,000 USD, similar to what's available with their existing libraries of images and videos. The integration of this generative AI tool with iStock's high-quality, ready-to-use library further extends creative possibilities.

Enhanced Creative Processes for SMBs

Grant Farhall, Chief Product Officer at iStock, emphasizes the tool's ease of use and relevancy in delivering high-quality visuals. iStock is not just facilitating the creation process but also ensuring that their customers can use AI with peace of mind, being shielded from any legal concerns that could arise from protected content slipping into their creative works.

Wider Accessibility and Integration

Moreover, iStock is expanding these new capabilities through advanced features and APIs that allow for straightforward integration with various creative applications, enhancing the overall functionality and adaptability of the tool. Now available in over 75 languages, Generative AI by iStock aims to democratize the creative process across the globe, making it simple for all iStock customers to tap into the power of AI for their visual content needs.

As this innovative tool enters the market, it paves the way for small businesses to experiment with AI-assisted creation, enriching their marketing materials without the steep costs or risks typically associated with such technology.

GettyImages, AI, iStock