Samsung Launches AI-Powered Neo QLED 8K TV at CES 2025

By Kim Boram

LAS VEGAS, Jan. 5 -- Samsung Electronics Co. has introduced a new high-end television that boasts enhanced artificial intelligence (AI) features, focusing on interactive and personalized services. The newly launched flagship 2025 Neo QLED 8K TV is powered by the NQ8 AI Gen 3 processor, a part of Samsung's AI-driven neural quantum processor technology, and was showcased during "The First Look" event in Las Vegas ahead of the annual tech show CES, which is set to start on Tuesday.

Samsung aims to redefine the role of screens, making them into adaptive and intelligent companions that can simplify and enhance daily living. With the use of AI processing, this TV has the ability to upscale content to stunning 8K resolution, ensuring viewers enjoy brilliant visuals characterized by improved contrast, color accuracy, and brightness.

In addition to its visual capabilities, the Neo QLED 8K TV features a new 3D audio technology named Eclipsa Audio. Developed in collaboration with Google, this technology delivers an immersive audio experience by dynamically adjusting audio attributes, including sound location, intensity, and spatial reflections.

Samsung has also announced an innovative concept known as "Vision AI," aimed at personalizing viewer experiences. This feature carefully analyzes viewers' preferences, habits, and needs, enabling the television to provide customized recommendations suitable for individual tastes.

Moreover, the functionality of "Click to Search" allows users to access information about whatever content is displayed on the screen instantly. The "Live Translate" feature enhances accessibility by offering real-time subtitle translations for international content.

Another noteworthy aspect of the new model is its ability to transform into a dynamic art canvas, allowing users to showcase personalized images that reflect their style and occasion.

Samsung continues to strengthen its offerings by providing enhanced AI services, collaborating with major technology companies like Microsoft and Google. The latest smart TVs and monitors will be integrated with Microsoft Copilot, a generative AI chatbot designed to provide tailored content recommendations and other helpful features for the user.

With these advancements, Samsung Electronics aims to lead the charge in making home entertainment more interactive and tailored to the unique preferences of its users.

Samsung, TV, AI