Technology

Ashton Kutcher Faces Criticism for Advocating AI in Film Production

Published June 7, 2024

Ashton Kutcher's latest comments regarding the use of artificial intelligence in film production have sparked controversy on social media, with some questioning his own intelligence. The actor and entrepreneur advocated for the benefits of AI in filmmaking during a conversation with former Google CEO Eric Schmidt, highlighting the capabilities of Sora, a generative video tool from OpenAI.

Advantages of AI in Filmmaking

Kutcher, best known for his role on 'That '70s Show', praised the progress and effectiveness of AI tools like Sora, describing the significant improvements made over previous versions and suggesting that it could be used for creating realistic short video clips. He implied that such technology could save money on film sets by replacing traditional methods of shooting certain scenes, such as establishing shots of locations or action sequences.

Backlash from the Film Community

Despite his enthusiasm, Kutcher's remarks were not well received by many on social media. Some users took issue with his vision of replacing key aspects of production with AI, arguing it could lead to the loss of jobs in the industry. Critics also questioned the implications for the quality of filmmaking and the potential negative impact on film crew who rely on traditional methods for their livelihood.

Furthermore, comments shared on social media platforms suggested a strong opposition towards Kutcher's statements, with some accusing him of undermining the professional skills of filmmakers and others jesting about his own film career.

AI, criticism, Hollywood