Technology

Amazon's Strides in Artificial Intelligence Propel It as a Top AI Stock Contender

Published November 18, 2023

When looking at stock performance in 2023, Amazon's impressive rise of over 40% in share value is noteworthy, especially considering that it's vying against formidable companies like Meta Platforms and Nvidia, both leaders in their own right. However, despite the stiff competition among mega-cap stocks, all are united by a common focal point: artificial intelligence (AI). They stand poised to capitalize on the vast potential AI presents, yet Amazon might have the upper hand as potentially the most lucrative AI stock available for investors.

The Emergence of Olympus

As the AI landscape evolves, OpenAI's GPT-4 has set a high standard with its 1.76 trillion parameters, supporting the AI's ability to process and generate complex textual content. However, Amazon is not far behind with its own initiatives. The e-commerce giant launched Titan, its large language model, and is not slowing its pace. Recent reports suggest that Amazon's forthcoming model, codenamed 'Olympus', boasts an approximately 2 trillion parameter count, hinting at competencies that could rival or even surpass GPT-4.

Amazon's Advantage in AI

Amazon's potential edge in this race may come from AWS (Amazon Web Services). According to CEO Andy Jassy, customers prioritize the ability to operate models directly on their own data, much of which is already housed on AWS, a leader in cloud infrastructure services. The strategy to offer a suite of LLMs, including third-party and Amazon's own creations like Amazon Bedrock and Titan, makes AWS an enticing choice for customers. The addition of Olympus to this mix could further amplify AWS's appeal, particularly as Amazon looks to integrate Olympus into other areas, such as enhancing its CodeWhisperer programming tool and transforming various customer experiences with generative AI applications.

The Bigger Picture Beyond AI

Amazon's candidacy as a prime AI stock is also bolstered by its non-AI related ventures. The company's plan to venture into online car sales and the launch of a new service—Supply Chain by Amazon—demonstrates its relentless push into new markets. On top of these ventures, Amazon's substantial year-over-year profit increase in Q3 highlights the success of its optimization efforts. While companies like Nvidia have shown steep earnings growth, the durability of such trends in the wake of market stabilization remains uncertain.

Looking Towards an AI-Driven Future

While expressions like 'might' and 'could' pepper forecasts about the future of AI stocks, there's a resonant confidence that Amazon is well-positioned to benefit significantly from the AI surge. Even if it doesn't claim the top spot in AI stock stature, Amazon's trajectory in e-commerce and cloud services suggests that the company's most exciting days, particularly within AI, may still lie ahead.

Amazon, AI, Stock