Generative AI's Influence in the Tech Industry: A Look at Major Players for 2024

Published December 20, 2023

With the tech industry rapidly advancing, one of the most exciting emerging fields is generative artificial intelligence (AI). Major tech companies are diving into the development of AI-driven technologies that are set to redefine various industries.

The Rise of Generative AI

Generative AI is becoming increasingly pivotal for many sectors, including IT services, semiconductor, advertising, hardware, and cloud industries. Its applications range from AI-powered chatbots, like the Microsoft-backed OpenAI's ChatGPT, to AI infrastructure services for the training of extensive language models (LLMs).

The market potential for generative AI is substantial, with reports from Fortune Business Insights projecting the market to reach $667.96 billion by 2030, representing a compound annual growth rate (CAGR) of 47.5% from 2023 to 2030. Another study from Bloomberg Intelligence forecasts this market soaring to $1.3 trillion by 2032, at a CAGR of 42% between 2022 to 2032.

Key Players in Generative AI

Leading tech corporations such as Microsoft, Amazon, Alphabet, Adobe, and Meta Platforms are positioning themselves to leverage their investment in generative AI to drive growth in 2024.

Microsoft has integrated OpenAI's GPT-4 into its Bing search engine and Edge browser and is offering Azure OpenAI Service. Microsoft has also introduced DALL-E 3 AI image-synthesis model, integrated with ChatGPT. For fiscal 2024, the company's estimated revenue growth is at 14.3% with earnings expected to increase by 13.5%.

Amazon not only sports a Zacks Rank #1, indicating strong buy, but has also announced the general availability of Amazon Bedrock and the Amazon Titan Embeddings model. Amazon is expected to see 11.6% revenue growth and a 32.7% increase in earnings per share in 2024.

Alphabet, through Google, has been enhancing its generative AI offerings, introducing models like Gemini and tools such as Duet AI for Developers. With a promising momentum from Bard, its conversational AI model, Alphabet's revenue is anticipated to climb by 11.2% with earnings per share rising 15.8% in 2024.

Adobe has made notable movements with its creative generative AI models, Firefly, experiencing a 78% return year to date and projected revenue growth of 10.3% for fiscal 2024, alongside an expected 12.2% increase in earnings per share.

Meta Platforms ventured into the LLM space with its foundational language model known as Llama and has witnessed a 186.4% gain year to date. The revenue estimate for 2024 is pegged at 13.4% growth, with an earnings increase of 22.7% per share.


The embrace of generative AI by big tech companies signifies a promising front for technology advancement and economic growth. The substantial investments and innovations led by these firms are laying the foundation for a more efficient and AI-centric future across various industries.

Microsoft, Amazon, Alphabet, Adobe, Meta