Adobe Launches New Firefly App with Generative AI Video Model

Adobe has announced the launch of its new Firefly application, which is considered the most comprehensive platform for generating images, vectors, and videos. The Firefly app is designed to provide unparalleled creative control and seamless integration with Adobe Creative Cloud applications, allowing users to move effortlessly from idea development to production.

Available in public beta, the Adobe Firefly Video Model is the industry’s first generative AI video model that is both IP-friendly and commercially safe. This means that brands and creative professionals can confidently use it to produce content that meets commercial standards.

New Firefly Offerings

Adobe introduced two new plans: Firefly Standard and Firefly Pro. These plans offer unlimited access to Firefly's features for imaging and vector generation, along with tiered capacity for premium video and audio capabilities. This allows users to select the plan that best fits their creative needs.

With the Firefly app, users can generate images, edit them, and transform them into videos, adding cinematic movement before integrating with tools like Photoshop, Premiere Pro, and Adobe Express. This all-in-one approach streamlines the creative process.

Video Generation Features

The Generate Video feature, powered by the Firefly Video Model, enables professionals to create video clips from text prompts or images. Users can specify camera angles to control shots, enhance their visuals with atmospheric elements, and design custom motion sequences. The feature supports high-definition 1080p resolution, with plans for a 4K model to allow for more advanced productions.

Industry Adoption

Several prominent brands and agencies, such as Adobe, Deloitte Digital, dentsu, and PepsiCo, are adopting Firefly. They appreciate the level of creative control it offers and the ability to produce scalable content efficiently.

David Wadhwani, president of Adobe’s digital media business, stated, “Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely.” The feedback from early users has been overwhelmingly positive, indicating that they find the app to be a transformative tool for developing creative content.

Expanded Creative Capabilities

The Firefly application not only guides the creative process from ideation to production but also introduces innovative features such as:

• Generate Video (beta): Allows for the creation of videos, animations, and b-roll.
• Scene to Image (beta): Generates high-quality images from 3D sketches.
• Translate Audio and Video: Automatically translates spoken dialogue into multiple languages while preserving voice authenticity.

This ability to integrate multiple formats within the Firefly app enhances the workflow and capabilities of creative teams significantly.

New Pricing Plans

Firefly’s new pricing structure offers two plans: Firefly Standard, starting at $9.99 USD which includes 2,000 video/audio credits, and Firefly Pro, starting at $29.99 USD with 7,000 video/audio credits. A Firefly Premium plan is anticipated soon, catering to high-volume creators and professionals.

Commitment to Responsible AI

Adobe is committed to responsibly advancing generative AI tools with principles of AI Ethics. The Firefly app is trained on content that Adobe has permission to use, avoiding customer content to ensure safety and respect for intellectual property. Furthermore, Adobe supports transparency through the Content Authenticity Initiative, allowing users to verify the origins of AI-generated content.

Overall, the launch of the Firefly app marks a significant step forward for Adobe as it continues to innovate within the creative technology space.

Adobe, Firefly, Video