Business

Sports Illustrated Executives Dismissed After AI Content Scandal

Published December 12, 2023

Last month, the renowned sports publication Sports Illustrated found itself in a predicament when it was revealed that a slew of its articles were penned by non-existent AI-generated authors. The content, also suspected to be the product of artificial intelligence, was originally sourced from a content farm, leaving the magazine's editorial integrity in question and resulting in the deletion of the affected articles.

In response to this controversy, the upper echelons of the company's leadership, including the CEO Ross Levinsohn, were ousted. Although specifics regarding the dismissals remain scant, the repercussions were swift following the embarrassing exposure of the magazine's use of AI-generated bogus bylines and photos.

The Arena Group, which oversees Sports Illustrated, installed Manoj Bhargava as the interim CEO. Bhargava, known for founding 5-Hour Energy and holding a majority stake in the company, has assumed immediate control. Spokesperson Vince Bodiford provided insights into the future direction of the media brands under the Arena Group's umbrella, emphasizing a sustained operational focus with a view to better the business.

Despite these challenges, the optimistic sentiment from within suggests that the legacy of sports journalism that includes legendary figures such as Kurt Vonnegut, Frank Deford, and Dan Jenkins, shall be preserved and controlled with increased vigilance.

sports, scandal, AI