Mary Kay Supports 'Equality by Design' Principles to Tackle AI Discrimination

Dallas-based beauty giant Mary Kay Inc. has actively supported initiatives by the Equal Rights Trust (ERT) to address the potential biases and discrimination in artificial intelligence (AI), particularly concerning gender equality. The ERT is dedicated to promoting legal and systemic equality across the globe. Mary Kay's collaboration with ERT has spurred new research and led to an innovative 'equality by design' methodology for AI applications.

Advancing Equality in AI

The partnership's work recently resulted in the launch of a set of legal standards named Principles on Equality by Design in Algorithmic Decision-Making. These guidelines support the incorporation of equality principles into algorithmic systems and have garnered support from leading international organizations committed to equality.

Reflections from Leaders

Jim Fitzgerald, the Director of Equal Rights Trust, discussed the importance of the support provided by Mary Kay in developing these Principles, emphasizing the crucial role businesses play in fostering practices that eliminate discrimination. Concurrently, Melinda Foster Sellers, Chief People Officer at Mary Kay Inc., articulated the company's commitment to empowering women and ensuring gender equality is a cornerstone of technological advancements in AI.

About the Organizations

The Equal Rights Trust has been a pivotal figure since 2007, working towards global legal reform and support to combat discrimination. Meanwhile, Mary Kay Inc., founded in 1963 by Mary Kay Ash, stands as an empowering legacy for women, offering opportunities in beauty and entrepreneurship across numerous countries. The company remains a stalwart in supporting communities and fostering an inclusive economy.

equality, AI, design