Samsung Launches New Galaxy S25 Series Smartphones

Tech giant Samsung has officially launched its newest flagship smartphone series, the Galaxy S25, during the Galaxy Unpacked event that took place live online on January 23. This latest lineup includes three distinct models: the Samsung Galaxy S25, Samsung Galaxy S25+, and Samsung Galaxy S25 Ultra.

This year, Samsung has significantly upgraded its proprietary Galaxy AI features with the introduction of One UI 7, which aims to provide users with a more intuitive experience. New functionalities like “AI Select” and “Circle to Search” have been improved to better anticipate user needs, now leveraging video and sound options in addition to traditional functionalities.

The integration of AI allows users to engage in multi-step tasks across different applications, streamlining navigation, and saving time while using their devices.

One of the most striking aspects of this AI enhancement is its focus on personalization. The personal data engine in the Galaxy S25 series utilizes data stored locally on the device to generate more customized responses, thus reducing dependency on cloud data and decreasing the risk of data breaches.

In addition to AI improvements, Samsung is also emphasizing notable advancements in hardware and camera technology, which are crucial to meet consumer expectations. Each model in the S25 series is equipped with the powerful Qualcomm Snapdragon 8 Elite chipset, which boasts improved CPU, GPU, and NPU performance compared to earlier series offerings.

The upgraded chipset and larger vapor chamber design mean that the S25 devices can support demanding mobile gaming experiences while keeping heat issues at bay.

The Galaxy S25 and S25+ feature a sophisticated camera setup that includes a 50MP main camera, a 10MP telephoto lens, and a 12MP ultrawide camera, providing users with 3x optical zoom and the capability for wide-angle shots. In contrast, the S25 Ultra elevates camera technology to new heights with a stunning 200MP main camera, a 10MP telephoto camera, a 50MP periscope telephoto lens, and a 50MP ultrawide camera which allows for 5x optical zoom while keeping images vibrant and detailed.

Samsung has also made significant strides in its camera technology, incorporating AI-assisted image processing that enhances low-light photography, offers 10-bit HDR video recording, provides audio removal features, and includes innovative image editing tools. Moreover, the S25 series introduces generative editing capabilities, giving users more creative choices for visual content.

This new series not only enhances functionality but also showcases an elegant design, being thinner and lighter than the previous S24 series while still proving durable with Corning Gorilla Glass and an IP68 rating for dust and water resistance.

Specifications of the Samsung Galaxy S25 Series

Samsung Galaxy S25:

• Processor: Qualcomm Snapdragon 8 Elite, 3nm, Octa-core
• Dimensions: 146.9mm x 70.5mm x 7.2mm
• Weight: 162g
• Display: 6.2-inch Dynamic AMOLED
• Resolution: 1080 x 2340
• Refresh Rate: Up to 120Hz
• Peak Brightness: 2,600 nits
• Display Material: Corning Gorilla Glass Victus 2
• Camera System: 50MP main, 10MP telephoto, 12MP ultrawide, 12MP selfie
• Battery: 4,000mAh, with 25W charging capability
• Operating System: One UI 7
• IP Rating: IP68

Samsung Galaxy S25+:

• Processor: Qualcomm Snapdragon 8 Elite, 3nm, Octa-core
• Dimensions: 158.4mm x 75.8mm x 7.3mm
• Weight: 190g
• Display: 6.7-inch Dynamic AMOLED
• Resolution: 1440 x 3120
• Refresh Rate: Up to 120Hz
• Peak Brightness: 2,600 nits
• Display Material: Corning Gorilla Glass Victus 2
• Camera System: 50MP main, 10MP telephoto, 12MP ultrawide, 12MP selfie
• Battery: 4,900mAh, with 45W charging capability
• Operating System: One UI 7
• IP Rating: IP68

Samsung Galaxy S25 Ultra:

• Processor: Qualcomm Snapdragon 8 Elite, 3nm, Octa-core
• Dimensions: 162.8mm x 77.6mm x 8.2mm
• Weight: 218g
• Display: 6.9-inch Dynamic AMOLED
• Resolution: 1440 x 3120
• Refresh Rate: Up to 120Hz
• Peak Brightness: 2,600 nits
• Display Material: Corning Gorilla Glass Armor 2
• Camera System: 200MP main, 10MP telephoto, 50MP periscope telephoto, 50MP ultrawide, 12MP selfie
• Battery: 5,000mAh, with 45W charging capability
• Operating System: One UI 7
• IP Rating: IP68

Pricing and Pre-Order Information

The pricing and available memory options for the Galaxy S25 are as follows:

Samsung Galaxy S25:

• 12GB + 256GB (P51,990)
• 12GB + 512GB (P60,990)
• Available Colors: Navy, Icy Blue, Mint, Silver Shadow (Blueblack, Coralred, Pinkgold are exclusive online shades)

Samsung Galaxy S25+:

• 12GB + 256GB (P67,990)
• 12GB + 512GB (P76,990)
• Available Colors: Navy, Icy Blue, Mint, Silver Shadow (Blueblack, Coralred, Pinkgold are exclusive online shades)

Samsung Galaxy S25 Ultra:

• 12GB + 256GB (P84,990)
• 12GB + 512GB (P93,990)
• 12GB + 1TB (P110,990)
• Available Colors: Titanium Silverblue, Titanium Whitesilver, Titanium Gray, Titanium Black (Titanium Jetblack, Titanium Jadegreen, Titanium Pinkgold are exclusive online shades)

Consumers who registered before the launch event received P8,000 worth of e-vouchers. Additionally, individuals who pre-order between January 23 and February 13 will benefit from several offers, including:

• Free 6 months of Gemini Advanced service
• Free 2TB of cloud storage
• Seven generations of OS upgrades and seven years of security updates
• 30% discounts on Galaxy Buds and Galaxy Watch
• 50% off Samsung Care+ for one year
• Trade-in incentives of up to P12,000

Pre-orders can also be made through Home Credit, offering two months free, or with Samsung Finance+ for discounts of up to P6,000, and a 15% reduction through credit card transactions. The new Galaxy S25 devices are expected to be ready for pickup starting on February 14.

Samsung, smartphones, AI