HONOR Lays Out Ambitious Strategy to Become an AI Device Ecosystem Leader

Presenting a visionary roadmap focused on openness and collaboration

BARCELONA, Spain, March 3, 2025 /PRNewswire/ -- Global technology brand HONOR officially launched the HONOR ALPHA PLAN, a comprehensive corporate strategy aimed at transforming the company from a traditional smartphone producer into a leading player in the AI device ecosystem. This innovative three-step approach outlines HONOR's plans to navigate the emerging intelligent world and fosters an industry-wide call for co-creating an open, value-sharing ecosystem that enhances human potential and benefits society as a whole.

"We are on the brink of an AI revolution that is set to redefine the device industry paradigm, significantly impacting productivity, culture, and society at large," stated James Li, CEO of HONOR. "I urge everyone to come together in addressing the challenges and seizing the numerous opportunities presented by AI technology. A truly open industry is essential for us to fully realize this exciting AI future. Let’s embark on this journey together."

The name HONOR ALPHA PLAN is symbolically significant. "Alpha," the first letter in the Greek alphabet, represents HONOR's ongoing commitment to technological excellence. Moreover, the Chinese character for humanity (人) is found in the connecting stroke of the lowercase letter "α," reflecting HONOR's dedication to human-centered innovation. This blend of Eastern and Western symbolism effectively represents HONOR's global vision and ambition to create value for consumers worldwide.

The HONOR ALPHA PLAN consists of three key stages. The initial step focuses on developing an intelligent phone. To achieve this, HONOR aims to collaborate with partners to dismantle technological barriers and co-create a new framework for AI devices suited for the agentic AI era. Following this, HONOR plans to break down industry boundaries to create a novel paradigm for the AI ecosystem in the physical AI era. Ultimately, in the AGI era, the goal is to unlock human potential boundaries and collaborate on a groundbreaking paradigm for civilization.

The intelligent phone envisioned in the first step is designed to harness human-centered AI technology, aiming to empower users to reach their full potential. This includes showcasing the leading AI innovations at HONOR's keynote address.

MWC Booth Details

From March 3-6, attendees at MWC Barcelona 2025 can visit the HONOR booth located at Stand 3H10 in Hall 3, Fira Gran Via, to explore the latest innovations from HONOR and its partners.

For more information, please visit: HONOR MWC Event

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AI, strategy, innovation