Technology

Amazon's AI-Powered Alexa+ Set to Launch Next Month

Published February 27, 2025

Amazon has announced the upcoming launch of its upgraded virtual assistant, Alexa+, which will begin its rollout next month in the United States. This new version of Alexa is designed to be smarter and more interactive, equipped with generative AI features that enhance its conversational abilities and real-world functionality.

What is Amazon Alexa+?

Alexa+ represents a significant enhancement for Amazon's virtual assistant. It aims to provide a more seamless experience by integrating across various apps and services to assist users in daily tasks. New functionalities include making purchases, booking reservations, adding calendar events, and even sending text messages with necessary details.

This revamped version also allows users to set personal preferences, like dietary choices, from which it can suggest meal ideas. Two standout features include the ability to upload documents and the introduction of autonomous AI agent capabilities. Alexa+ can now browse the web and interact with partnered websites to efficiently manage tasks such as scheduling appointments.

Amazon's technology for Alexa+ utilizes a combination of AI and large language models, with its Bedrock service selecting the most suitable model for each task. This includes Nova, Amazon's latest AI, alongside other technologies.

Amazon Alexa+ Release Date: When Will It Come to the UK?

The initial rollout of Alexa+ will commence in the US, starting with an early access phase that will be available exclusively for screen-enabled Echo devices. This includes models such as the Echo Show 8, 10, and the newly introduced Echo Show 21. Current users of these devices will receive notifications once access is granted.

As for the UK market, Amazon has not specified an exact launch date. However, it is expected that Alexa+ will reach the UK sometime in 2025. An Amazon representative stated that additional details will be available closer to the UK launch.

Amazon Alexa+ Price: Cost for Users

In the United States, Amazon Prime members will have access to Alexa+ at no charge upon launch. For those who are not Prime members, there will be a monthly subscription fee of $19.99 to utilize the enhanced features. This pricing is similar to that of ChatGPT+. If this model continues in the UK, users might expect a comparable cost of £19.99 upon its introduction.

Best Amazon Echo Devices for Alexa+

The Echo Show 8 (3rd generation) is among the first devices to support Alexa+. This smart home hub features an 8-inch touchscreen display, enhanced audio capabilities, and a 13MP camera for video calls. Notably, it supports the latest smart home wireless standards for improved compatibility with various devices.

As Amazon prepares to release this enhanced version of its virtual assistant, consumers eagerly anticipate both its arrival and the range of features it promises to deliver.

Amazon, Alexa, AI