Amazon Bedrock Empowers Customers to Enhance Generative AI with New Models and Tools

The biggest expansion of models to date, new inference optimization tools, and additional data capabilities offer customers better flexibility and control in building and deploying generative AI applications quickly.

LAS VEGAS – At AWS re:Invent, Amazon Web Services, Inc. (AWS) revealed exciting updates related to Amazon Bedrock, a fully managed service designed for building and scaling generative artificial intelligence (AI) applications. These updates focus on model selection, improving inference capabilities, and helping customers better utilize their data.

Expansion of Models

AWS is proud to be the first cloud provider to incorporate models from Luma AI and poolside, alongside adding the latest Stability AI model in Amazon Bedrock. The newly introduced Amazon Bedrock Marketplace will provide access to over 100 popular and specialized models, enabling customers to select the models that best suit their needs.

Optimizing Inference

To enhance efficiency, Amazon Bedrock introduces prompt caching and Intelligent Prompt Routing features, allowing customers to scale inference operations more smoothly and cost-effectively.

Maximizing Data Use

Amazon Bedrock now supports structured data and GraphRAG within its Knowledge Bases. These additions allow customers to harness their data for personalized generative AI experiences. Furthermore, Amazon Bedrock Data Automation streamlines the transformation of unstructured multimodal data into structured formats without requiring programming skills.

During the past year, Amazon Bedrock has experienced significant growth, increasing its customer base by 4.7 times. Major companies like Adobe, BMW Group, and Zendesk are already utilizing the latest features.

Key Features of the New Models

Amazon Bedrock showcases a diverse array of models, including:

• Luma AI's Ray 2: This innovative model enhances video content creation by generating realistic videos from text and images.
• poolside's malibu and point: These models focus on improving productivity for software engineering tasks like code generation.
• Stability AI's Stable Diffusion 3.5 Large: This model excels in creating high-quality images from text descriptions, useful in various industries.

Accessing Models via Amazon Bedrock Marketplace

With the Amazon Bedrock Marketplace, customers can conveniently find and access a wide assortment of over 100 models designed for unique applications, ranging from financial analysis to language translation.

Improving Inference Efficiency

Amazon Bedrock's new features, such as prompt caching and Intelligent Prompt Routing, help optimize response quality and minimize costs for customers deploying AI applications.

Advancing Knowledge Bases

With enhanced Knowledge Bases, users can leverage structured data to accelerate generative AI application development, allowing for more relevant responses and improved data usage.

Transforming Unstructured Data

Amazon Bedrock Data Automation enables the efficient extraction and transformation of information from various unstructured sources, allowing businesses to utilize this data effectively.

Amazon Bedrock Marketplace is currently available, while features like inference management, structured data capabilities, and Data Automation are now in preview. Additional models from Luma AI, poolside, and Stability AI will be introduced soon.

AWS, AI, Models, Data, Inference