Samsung Integrates Baidu AI in Galaxy S24 for China Market

Samsung's latest Galaxy S24 series has made its debut in China, introducing a significant change in its artificial intelligence features for Chinese users. In a strategic pivot, the South Korean tech giant has partnered with Baidu, a leading Chinese technology company, to offer native AI capabilities. The new Galaxy S24 models in China will utilize Baidu's Ernie AI system instead of Google's AI technology that has been integrated into Western versions of the device.

Baidu Replaces Google AI on Chinese Galaxy S24

The transition from Google to Baidu is not entirely unexpected considering Google's limited operational footprint in China. With Google services largely unavailable, Android smartphones in China are typically void of Google-centric apps and functions. Instead, users in China will benefit from Baidu's Ernie AI, advanced AI features designed for translation, summarization, and elementary text formatting, enhancing user experience and efficiency.

Enhanced AI Features Powered by Baidu's Ernie

Baidu’s AI technology Ernie, which was launched in August of the previous year, will power a suite of features such as real-time call translation and features mirroring Google's Circle to Search, adapted for the Chinese market. Samsung's integration of Ernie shows commitment to providing significant AI capabilities within its devices, as seen with the advanced features in tools like the upgraded Samsung Note Assistant.

Samsung's Strategy in China's Competitive Market

Samsung's decision to utilize Baidu's AI technology is thought to be a move to regain traction in China's fiercely competitive smartphone market. Having seen a drastic decline from its status as China's leading smartphone vendor in 2013, Samsung's collaboration with local tech giants resembles an effort to reconnect with Chinese consumers and restore its market presence.

Samsung, Baidu, China