Eagle Eye Introduces EagleAI: A Trailblazer in AI-Driven Retail Personalization

Eagle Eye, the renowned Software-as-a-Service (SaaS) provider known for spearheading loyalty, personalized promotions, and omni-channel marketing initiatives for the retail, travel, and hospitality industries, has announced the launch of EagleAI - a revolutionary, AI-centric data science tool crafted specifically for the grocery and retail sectors.

EagleAI is positioned to help retailers and grocery chains around the world cater to their customers' unique preferences and needs, enhance the efficiency of promotional spending, bolster return on investment (ROI), and stimulate true one-to-one engagement that fosters customer loyalty.

By automating the synthesis and organization of customer data from various touchpoints, and employing avant-garde AI and machine learning techniques, EagleAI is equipped to generate highly personalized offers for consumers, breaking away from the traditional practice of selecting the 'best fit' from a static pool of promotions. This strategy is poised to redefine the global benchmark for retail personalization.

"At Eagle Eye, our quest to champion the personalization marketing revolution takes a significant stride forward with the introduction of EagleAI," stated Tim Mason, CEO of Eagle Eye. "We uphold the retail adaptation of the Golden Rule – to treat individuals as they wish to be treated – and with EagleAI, retailers can make this principle operational in an impactful and scalable manner."

The Data Science Behind EagleAI

EagleAI is fueled by a suite of machine-learning algorithms that compute variables like product preference, shopping forecasts, receptiveness to promotions, budgetary restrictions, among others. Working in unison, these algorithms schedule and direct tailor-made offers to the appropriate consumer. In the context of retail, EagleAI functions as the 'brain' within Eagle Eye AIR platform’s 'nervous system', which operates as the transactional tier responsible for instantaneously dispensing an unlimited range of offers at every customer interface.

This synergy facilitates the creation of personalization at the individual level and concurrently implements it at a widescale. While other retail marketing platforms may offer personalization, they commonly lack the capability to disperse unique offers to hundreds of thousands or millions of consumers instantaneously. Similarly, traditional bulk marketing can reach extensive audiences but falls short in delivering individualized promotions. The fusion of tailoring offers for individuals with the ability to launch them in real-time and at a grand scale underlines the exclusivity and potency of EagleAI.

The Inception of EagleAI

EagleAI came to fruition following Eagle Eye's strategic acquisition of Untie Nots, a SaaS enterprise based in Paris with a track record in AI, early in 2023. With the expertise of the Untie Nots team, the robustness of the Eagle Eye AIR platform, and Google Cloud's technologies like Vertex AI, EagleAI stands as an independent entity within the Eagle Eye Group.

"Our aspiration for EagleAI is to furnish businesses with the tools they require to individualize the entire customer journey while maximizing ROI," remarked Zyed Jamoussi, co-founder of Untie Nots. "We equip retailers with the proficiency to manage the full array of promotional, loyalty, and media strategies for each customer and every business division."

EagleAI isn't just designed to help retailers win; it's the consumers who stand to gain the most, with promotions that are genuinely tailored to them. Citing data from McKinsey, 71% of consumers anticipate personalized interactions, and 76% feel disappointed when this isn't delivered. By optimizing communication with customers, understanding their needs, and formulating pertinent offers, EagleAI aids in forging more fulfilling and enduring bonds between retailers and their patrons.

Leveraging Expertise in Retail and AI

EagleAI is ideally positioned to fortify retailer-supplier ties, as it presents retailers with an innovative and verified method to cultivate customer loyalty, expand market share, recruit new clients, enhance cross and upselling opportunities, and introduce fresh products.

"I am immensely enthusiastic about this venture and the remarkable work that Zyed and his team will undertake to assist our present and future clients in realizing the full potential of their customer data," added Mason. "Together, we can navigate a luminous AI-augmented future for forward-looking retailers."

retail, AI, personalization