Google Introduces Advanced AI Features for Smart TVs in 2025

In a significant development, Google has revealed plans to integrate advanced AI technologies into its Google TV platform, set to debut in 2025. This announcement was made during CES 2025, where the tech giant showcased its vision for enhancing the smart TV experience.

The initiative aims to make the smart TV experience more intuitive, personalized, and interconnected. As technology continues to evolve, Google seeks to offer viewers a seamless and engaging way to interact with their televisions.

Samsung's Perspective on Smart TVs

During the announcement, SW Yong, President and Head of Visual Display Business at Samsung Electronics, emphasized a similar vision for the future of smart TVs. He stated, "Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs. With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life."

Conversational Search Feature

One of the standout features of the upcoming Google TV update is its conversational search capability. Leveraging Google’s Gemini AI, users will have the ability to communicate with their TVs in a natural, conversational manner.

Google explained on its blog that the Gemini model allows users to create custom artwork with family, control smart home devices while the TV is in ambient mode, and even access daily news updates.

Smart Home Control

The newly designed home panel on Google TV will serve as a central hub for controlling smart home devices. With the new AI features, users will be able to manage various gadgets directly from their TV, including smart lighting, thermostats, and video doorbells. This integration aims to streamline the home environment, allowing users to operate everything from a single interface.

Personalized Content Recommendations

Another notable enhancement is the AI-driven personalization for content recommendations. Google TV will utilize AI to analyze viewing habits and interests, providing users with more relevant suggestions. This personalization aims to elevate the overall viewing experience.

Users will also enjoy an upgraded ambient screensaver feature that generates AI-created designs or showcases cherished memories through Google Photos. Creating a screensaver will be easy: users can simply describe their vision or follow interactive prompts to generate a unique image.

Hands-Free Interaction

The introduction of enhanced voice control will allow users to interact with their TVs hands-free. By issuing voice commands and asking questions without a remote control, navigating the TV becomes simpler and more accessible.

Security and Privacy Enhancements

In addition to these features, Google has prioritized security and privacy in this update. The AI functionalities will adhere to stringent privacy protocols, ensuring that user data is safeguarded. Google TV will offer options for users to manage their privacy settings, thereby controlling how their information is utilized.

Rob Caruso, Director of Product Management and UX at Google TV, remarked, "New features make it easier for you to control your smart home, create one-of-a-kind backgrounds, and stay up-to-date on your favorite sports."

Google, AI, SmartTV