Technology

Tim Cook Hints at New Air Product Launch - Is It the MacBook Air?

Published March 4, 2025

On Monday, the CEO of Apple Inc., Tim Cook, created buzz with an intriguing teaser suggesting that a new "Air" product will be launched this week. This has led to much speculation among fans and tech enthusiasts, with many wondering if the upcoming product is the long-awaited MacBook Air or possibly something different.

What Happened: Cook shared a brief video on X, the platform formerly known as Twitter, which featured the phrase, “There's something in the air,” paired with the indication that the announcement would occur “this week.”

While specific details about the device to be revealed have not been disclosed, most signs point toward the expectation of new MacBook Air models featuring the updated M4 chip.

Related News: Bloomberg journalist Mark Gurman had previously mentioned that Apple is preparing to release both 13-inch and 15-inch MacBook Air models sometime this month. Notably, Apple introduced its M3 MacBook Air around this same time last year.

Additionally, it's crucial to point out that Apple has more "Air" products in the pipeline. Reports indicate that a new iPad Air might also be on the way. There have even been whispers of a potential iPhone "Air," though this may not be unveiled until September.

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Why It’s Important: Last month, Apple launched the iPhone 16e, which is a budget-friendly model designed to replace the iPhone SE. With a price tag of $599, it showcases the A18 chip and integrated Apple Intelligence.

In its latest earnings report for the first quarter, Apple announced a revenue of $124.3 billion, surpassing expected figures. Although there was a slight decline in iPhone sales, the company reported its highest-ever user base.

Revenue from Mac sales increased to $8.99 billion compared to $7.78 billion last year, while iPad revenue rose to $8.09 billion, up from $7.02 billion in the previous year.

Price Action: On Monday, Apple’s stock finished at $238.03, reflecting a decline of 1.58%, but it rebounded with an increase of 0.97% in after-hours trading. Year to date, the stock has seen a decline of 2.39%, according to market data.

The future product announcements from Apple continue to attract attention and speculation in the tech community.

Apple, MacBook, product