Technology

Intel CEO Challenges Competitors with Bold Product Claims

Published June 4, 2024

At the Computex conference in Taiwan, Intel's CEO, Pat Gelsinger, spoke energetically against competitors Qualcomm and Nvidia. He used his keynote speech to underline the strength of Intel's technology and future projects, aiming to place his company on top.

Pat Gelsinger Affirms Moore's Law

Directly countering claims from Nvidia's CEO, Gelsinger stated that Moore's Law, the principle that the number of transistors on a microchip doubles every two years, remains relevant. He supported his position by introducing Intel's Xeon 6 datacenter CPUs, starting with a 144-core version. Intel is also planning a more powerful 288-core CPU, emphasizing a move towards using exclusively efficient cores.

Intel's Pricing Strategy Against Nvidia

Gelsinger boldly announced the pricing for Intel's Gaudi accelerators, which are notably cheaper than Nvidia's offerings. At $65,000 for the Gaudi 2 and $125,000 for Gaudi 3, Intel's CEO claimed these prices undercut comparable Nvidia accelerators significantly. This aggressive pricing suggests Intel is determined to win over system builders.

Intel Eyes AI Workloads and On-Prem Data

The push from Intel isn't solely about hardware but also about optimizing AI workloads and leveraging on-premises data. Currently, according to Gelsinger, a large share of enterprise data remains on-prem and unexploited for revenue. By pairing Gaudi accelerators with Xeon 6 processors, Intel is aiming to transform this data into value-creating assets.

Server Consolidation and Power Savings

Intel also advocates for the consolidation of server fleets as a step towards efficiency. By consolidating servers with the Xeon 6, Gelsinger claimed enterprises could enjoy substantial power savings. An on-stage demonstration showed the significant reduction in server count without sacrificing computing power.

Intel Counters Qualcomm's Performance Claims

Turning his focus to Qualcomm, the Intel CEO criticized their new X Elite SoCs, arguing that Intel’s Lunar Lake SoCs outperform them on all fronts. Gelsinger dismissed notions that the x86 architecture, which Intel uses, is inferior in power consumption as a myth. Furthermore, he highlighted upcoming products like Arrow Lake for desktops and the 18A process-based Panther Lake as future game-changers.

Intel's Ambitious Roadmap

With the future unveiling of processors that boast high TOPS (trillion operations per second) counts and a foundry business strategy, Intel is flexing its technological prowess and market strategy. Gelsinger concluded by reiterating his confidence in Intel's roadmap, suggesting the company is ready to dominate, whether through their own product success or as a chip manufacturer for other brands.

Intel, Gelsinger, competition