Technology

EU Sets Global Precedent with Historic Artificial Intelligence Regulation

Published May 21, 2024

The European Union has made a landmark decision with the finalization of the pioneering Artificial Intelligence Act, marking a significant step forward in the global regulation of AI technologies. EU member states concluded their consensus on this revolutionary legal framework for governing artificial intelligence on a recent Tuesday.

Monumental Steps for AI Governance

The EU Council's endorsement of the AI Act signifies the first comprehensive legal structure tailored to contend with the complex challenges and prospects of artificial intelligence. Mathieu Michel, Belgium's secretary of state for digitization, emphasized that the Act underlines the essential values of trust, transparency, and accountability in the digital age. Michel believes the Act will spearhead innovation within Europe by creating a conducive environment for AI technologies to thrive responsibly.

An Innovative, Risk-Based Regulatory Approach

Central to the AI Act is its differentiated treatment of AI applications according to their potential societal risks. The law positions itself firmly against AI applications deemed 'unacceptable,' such as citizen ranking through 'social scoring,' predictive policing, and the use of emotional recognition on individuals in workplaces or schools.

Conversely, higher-risk AI areas, like autonomous vehicles or medical devices, will undergo extensive scrutiny to ensure the safety, well-being, and fundamental rights of the population. The Act also extends its gaze to AI in financial services and education, aiming to prevent the propagation of inherent biases in AI algorithms.

Implications for Global Tech Players

Matthew Holman, legal expert, states that this legislation has profound consequences beyond the EU's borders, impacting AI developers, creators, users, and sellers. U.S. Big Tech companies, in particular, are under watchful eyes, facing a complex and stringent regulatory landscape unprecedented elsewhere in the world.

In instances of non-compliance, the EU Commission can impose hefty fines, potential reaching as high as 35 million euros or 7 percent of a company's global annual revenue, depending on which amount is greater.

Transitioning to Compliance

Although these regulations represent a significant shift, the effective date is not immediate. There's a transitional period for existing AI systems to become compliant, offering a grace period of up to 36 months after the Act becomes operative. During this interim, prevalent generative AI technologies, such as OpenAI's ChatGPT and similar services by Google and Microsoft, will need to align themselves with the new rules, which include respecting EU copyright law, maintaining transparency in model training, conducting routine tests, and safeguarding adequate cybersecurity measures.

Dessi Savova, a legal partner, underscores the necessity of a concerted focus on effective enforcement of the AI Act, which represents the next phase of this groundbreaking legislative initiative.

AI, regulation, Europe