Technology

Amazon to Launch Alexa Plus with New AI Features

Published February 26, 2025

Amazon has announced an upcoming version of its popular smart assistant, known as Alexa Plus. This upgraded version aims to enhance user experience with additional capabilities and more natural conversations. These improvements will allow users to do tasks like finding concert tickets and ordering rides through services like Uber.

Alexa Plus is set to roll out in late March 2025, starting with early access in the United States. Users will need to subscribe for a monthly fee of $19.99 to access these new features. However, Amazon Prime members will receive this upgrade at no additional cost. Considering that an Amazon Prime subscription costs $14.99 per month or $139 annually, it seems more convenient for users to become Prime members rather than paying separately for Alexa Plus.

The new skills of Alexa Plus include optimized functionality for streaming services like Amazon Music and Amazon Prime Video. Users can expect features such as the ability to jump to specific segments of movies featuring certain songs. To leverage the full potential of Alexa Plus, having a Prime membership might become essential.

While no new hardware was announced during the event, it has been confirmed that Alexa Plus will be compatible with nearly all existing Alexa-enabled devices. Early access will prioritize devices with touchscreens, specifically the Echo Show 8, 10, 15, and 21.

What to Expect from Alexa Plus

With Alexa Plus, users can anticipate a more interactive and engaging experience. The assistant aims to better understand context and nuances in conversations, making for a smoother interaction. Users will also enjoy convenient features that make everyday tasks easier, such as checking the weather or controlling smart home devices.

Conclusion

The introduction of Alexa Plus represents Amazon's commitment to improving user experience in AI and smart technology. As the rollout approaches, more details will likely surface about enhancing functionality and promoting the benefits of becoming a Prime member.

Amazon, Alexa, AI