ADP and Salesforce Join Forces to Enhance Client Services with AI

In a significant move to revolutionize the human capital management industry, ADP, a leading global provider of HCM solutions, has joined hands with Salesforce, the trailblazer in AI-driven customer relationship management (CRM). This partnership aims to leverage artificial intelligence, data, and CRM to improve the client experience for over one million ADP clients. As a result of this alliance, ADP intends to enrich its client services by integrating Salesforce's advanced Customer 360 platform with ADP's extensive HCM expertise and data. The collaboration is poised to facilitate better and quicker responses from ADP's service teams to client queries. Service teams will benefit from generative AI to swiftly produce accurate answers by sifting through extensive knowledge bases comprising of FAQs and articles on ADP's services.

Integrating Generative AI for Superior Client Engagement

With this strategic partnership, ADP is set to reimagine the HCM client experience by creating a harmony between ADP's in-depth data and insights and Salesforce's reputable technology solutions. The integration will bring to the fore actionable insights which will be embedded directly into the service workflows, making them easily accessible and specific to each client's needs. This will enable ADP's service teams to address workforce trends and client-specific challenges effectively, thereby elevating the level of personalized service and deepening client engagement.

ADP and Salesforce: A History of Digital Innovation

ADP's history with Salesforce goes back over two decades, during which they have successfully digitalized their global sales team with innovative mobile-optimized apps that simplified sales activities. Now embarking on a new path, both companies aim to transform the client experience in HCM by utilizing Salesforce’s trusted generative AI, Data Cloud, and collaboration tools to enhance productivity and efficiency.

About Salesforce: Salesforce provides leading-edge data, AI, CRM, and trusted solutions to empower businesses of all sizes across diverse sectors to connect with their customers effectively.

About ADP: ADP focuses on designing innovative products and premium services that promote better work environments. They offer solutions across HR, Talent, Time Management, Benefits, and Payroll, all of which are underpinned by data and designed with people in mind.

ADP, Salesforce, AI