Technology

Generative AI Gains Momentum in Business Sector, Faces Adoption Hurdles

Published November 21, 2023

Generative artificial intelligence (AI) is rapidly becoming a staple in the business world, with a new study revealing that two-thirds of companies are now employing this advanced technology. In fact, 38 percent of these organizations have only begun to explore AI capabilities in the last twelve months. This underscores the explosive growth and interest in generative AI within the enterprise.

Rising Trend yet Early Stages for Many

Despite the impressive uptake figures, O'Reilly's report indicates that only a small portion (18 percent) of these businesses have fully integrated AI applications into their production lines. This suggests that many are still navigating the early chapters of their AI adoption story. The obstacles they're facing in implementing AI are not negligible—with the top challenge being the identification of suitable use cases, as stated by 53 percent of respondents.

Unlocking Generative AI's Potential

Mary Treseler, the chief content officer at O'Reilly, remarks on the transformative potential of generative AI, asserting its immense promise for propelling business growth, refining operations, and enhancing customer experiences. She cautions, however, that the pace of technology could outstrip organizational capabilities without the requisite expertise on hand.

Essential Skills for Harnessing AI

With the adoption boom, there's been a concurrent surge in the demand for tech professionals skilled in AI and machine learning. Skills in AI programming, data analysis, and AI/ML operations emerge as top requirements, with general AI know-how also being key to address the quirks and 'hallucinations' these AI tools may exhibit.

Navigating Risks and Testing for Pitfalls

The pursuit of generative AI is not without its dangers. The study highlights concerns over unexpected outcomes, security flaws, and ethical considerations, among other risks. Around half of those surveyed are actively evaluating their AI for these potential issues, signaling a conscientious approach to responsible AI deployment.

Generative AI's Business Uses and Benefits

Within companies that have embraced AI, the majority view it as a booster for productivity rather than a tool to reduce staff numbers. Current AI applications predominantly revolve around programming assistance, data analysis, and customer interfacing, though its influence extends to content generation for marketing and other applications.

adoption, enterprise, AI