Technology

Google Commits €25m to Enhance AI Skills Across the European Union

Published February 12, 2024

Google has unveiled plans to channel €25 million into the European Union to advance artificial intelligence (AI) competencies among its populace. This strategic investment aims to address the increasing importance of AI technology in various sectors.

Google's Dedication to Digital Upskilling

At the core of Google's initiative is the AI Opportunity Initiative for Europe, crafted to propel people and countries towards successfully capitalizing on AI's potential. Matt Brittin, EMEA president at Google, emphasized the project's focus on assisting "vulnerable and underserved" communities.

Google's Vision for AI Empowerment

Brittin expressed his viewpoint that Europe is well-positioned to spearhead the ethical use of AI, forging an economy marked by heightened industrial productivity, enriched jobs, and newly created employment opportunities. Google's contribution is geared towards equipping the European workforce to embrace change and reap the collective benefits of AI.

Backed by Google.org, Google's philanthropic division, the funds will build upon the company's successful history in the EU, where they previously funded initiatives to bridge the digital skills gap nearly a decade ago.

Since then, more than 12 million individuals across Europe have received training and upskilling through Google's partnerships with government entities, small business associations, and non-profit organizations.

Details of the AI Opportunity Initiative

The Initiative's first step includes a €10 million fund designed to prepare workers with essential AI skills, ensuring they remain competitive in the evolving job landscape. Google is currently inviting applications from social enterprises and nonprofits to collaborate in reaching a broader audience.

Adrian Brown, executive director of the Centre for Public Impact, underscored the risk of AI exacerbating economic and employment inequalities and highlighted the program's role in educating people about AI to prevent exclusion.

Extending Support to Startups

In tandem with the fund, Google has also launched Startup Growth Academies across the EMEA region, aimed at nurturing startups in health, education, and cybersecurity sectors. Furthermore, Google is expanding its AI foundational courses to 18 languages to honor the EU's linguistic diversity, offering these resources for free to facilitate practical AI skills and knowledge.

The intent is to harness AI's transformative power to foster societal improvement, equitable growth, and a competitive economy through collective and responsible efforts.

Google's Investment in Scholarships

In a related commitment, Google previously announced an investment of €1.5 million towards scholarships for underrepresented communities in tech, focusing on AI education for undergraduate students.

Google, Investment, AI